The Fine Art Of Book Promotion

Hooray, finally, it’s out!  Our short story collection – LOVE, LIES AND OTHER DECEPTIONS – is for sale on Amazon, birthed perhaps with more of a raspy mumble than a shout.  Oh, we’ve mentioned it in our newsletters, blog posts, blasted a multitude of tweets on Twitter, posted the news on our personal and professional Facebook pages and offered it at a special launch price of 99 cents.  Our review team has received advance copies and so far we’ve garnished five reviews, happily all 5 star.  And so off goes another book baby into the big wide world.

Which begs the question – how do you get your book noticed? When our first novel, How To Survive Your Sisters, was launched by Arrow, the publicity department handled everything, arranged radio interviews and a Daily Express two-page spread.  We had a brief glorious taste of the celebrity author life, flowers from editor and agent, champagne launch parties. We sat outside Waterstones signing copies as Lorraine’s American (and born salesman) husband, Gary, dragged unsuspecting passers-by over to our little table.  Alas, the whole thing coincided with the stock market crash and despite good reviews, our sales, although respectable, could hardly compete with the massive despondency that hit the publishing world that year.

Our third novel Looking For La La was also our first self-publishing venture.  Boy, were we innocents!  It was only when our agent asked us where were the reviews, where were the blog posts, that we realized we had to take control of our destiny.  Luckily that book had an interesting back-story, based on a lipstick-imprinted anonymous love postcard Pam’s husband received through the mail and which Pam, like any dedicated author, had promptly used as inspiration for a murder mystery. We contacted all the chicklit sites and started a whirl of interviews and blog posts.  We also put ‘La La’ out on free, joined a zillion Facebook ‘free novel’ sites, redid our web page, started developing a Twitter following. Our previously undiscovered novel shot up the Amazon charts and we became much more media savvy, not to mention befriending some wonderful bloggers who still support us today.

Recently though we’ve been questioning which efforts produce results and which aren’t worth the time. Does anyone pay attention to those ‘free book’ Facebook groups except for other authors hoping to promote? We don’t think so. Is it really worth paying for any promotions, except, of course, for the highly-competitive Bookbub? Some things you do because they’re fun, like Lorraine’s party for a hundred plus friends to launch To Catch A Creeper, where everyone dressed up as cat burglars and had a whoopee good time, although with all the alcohol consumed, not too many remembered to buy the book. Professional book tours provided a hell of a lot of action but also a lot of work, writing endless original and witty copy. And when sandwiched between a YA vampire story and a slice of steamy erotica, you have to question if the audience you’re reaching is the one you want!

Still we can all agree that promotion is important and glowing reviews most important of all. But how to get them? We just finished a free stint of our novel Million Dollar Question with over 20,000 downloads.  Will that lead to a jump in sales now that it’s back at full price?  Or a slew of new readers?  When we find out, we’ll let you know.